For the past decade, the world has been steadily moving towards Internet everywhere. Most devices (& hence persons, groups, organizations, institutions, localities) if not already connected, will surely be, in the near future. Traditional media attributes comprise of text, audio & video. In the “Always On, Always Connected” generation, media will have 2 new attributes:    * Consumer participation –  from instant feedback to creating media content   * Consumer connectivity – especially the wireless kind These “new” attributes are sure to extend the definition of media!
Just Simpler While it is clear that voice & data communication is becoming simpler, easier & cheaper, this is equally true for broadcast media – both distribution as well as consumption. Resulting in some revenue loss for pay-TV, cable & telecom operators - according to the 11th edition of “Telecom Operators: Let’s Face It”. And one of the chief reasons will be the increasing competition from Over-The-Top TV  (OTT TV) players like Google, Apple, Microsoft, et al. (Who by the way, will also eat into telcos’ core areas of wireless voice & SMS.) Let’s face it - in the coming years, a TV or radio commercial may be also classified as an online ad. Just like a news magazine ad! * “Telecom Operators: Let’s Face It” – 11th edition published by Arthur D Little & BNP Paribas predicts that pay-TV operators & telecom operators stand to face a decline in revenue by nearly 2% p.a. until 2015.
Online Television – April 2012 Update Hollywood Studio Records Max Revenue Growth From Warner Bros TV Thanks of course to multi-play, multi-purpose, multi-location deployment of the same television content. While TV business has been on a high because of new revenues from sales of international content rights, it is a fact that the new kids on the block - the OTT players (including VoD) have added to this revenue pie! Moreover, the growth of OTT players like Apple, Google, Hulu, Netflix, Skype & others is sure to create new distribution channels for existing content as well as a demand for new & even exclusive content! US Telco Giant Comcast’s NBC TV To Stream Video From London Olympics Comcast subscribers & other US viewers will be able to access live video from 32 Olympic locations via nbcolympics.com. Along with replays, recaps, highlights, interviews – the whole enchilada! Internet Advertising Revenue Crosses $31 Billion in 2011 IAB’s annual report (prepared by PwC U.S.A.) reveals 22% y-o-y increase! With mobile advertising recording 149% y-o-y growth to $1.6 billion. And online video ads growing by 29% to $1.8 billion.

With OTT TV, The Internet Will Establish Itself As A Major 'Mass' Medium As telco giants go about launching TV services globally, broadcasters are countering with voice/data/internet services bundled with their TV feeds. But the latest - OTT TV services, delivered ov ...... Read the rest

Increasing Signs Of The Internet Evolving As A Major Advertising Media At a time when television manufacturers are aggressively marketing Internet-enabled TVs, South Korea’s Internet Service Provider has decided to block access to certain TV applications. Across the Atlantic, US I ...... Read the rest